Luscious Cosmetics: A Global Pioneer in Ethical, Inclusive, and High-Performance Beauty
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Luscious Cosmetics, established in 2007, has been a trailblazer in the beauty industry, particularly in Pakistan and South Asia. Founded by Mehrbano Sethi, the brand emerged from a personal need for makeup products that catered to diverse skin tones, especially those often underrepresented in mainstream beauty lines. Sethi's journey from mixing custom shades for friends to creating a comprehensive makeup line underscores the brand's commitment to inclusivity and quality.
Commitment to Ethical Beauty
Luscious Cosmetics prides itself on being 100% vegan and cruelty-free. This means their products contain no animal by-products and are never tested on animals. The brand utilizes plant-based ingredients, ensuring formulations that nourish and repair the skin while avoiding parabens and toxic chemicals. This ethical approach not only caters to conscious consumers but also aligns with global movements towards sustainable and humane beauty practices.
Innovative and Inclusive Product Range
The brand's product development process is meticulous, involving collaboration with chemists and makeup artists to create exclusive formulas. Each product undergoes rigorous testing to ensure it meets high-performance standards suitable for various skin tones and types. This dedication is evident in their diverse product offerings, which include:
Angel Eyes Primer: A creamy eye-shadow primer that brightens the eyes and ensures makeup stays put without creasing or smudging. Its slightly peach-beige tint covers any discoloration on the eyelids, enhancing the vibrancy of eye-shadow artistry.
Super Moisturizing Lipstick: Introduced as the brand's inaugural product, this lipstick offers an everyday, swipe-and-go formula with universally flattering shades like Vintage Rose and Haute Pink. Its creamy texture provides a comfortable wear, making it a favorite among users.
Brow Luxe Designer Pencil: Designed to fill in gaps and add definition to brows, this slant-tipped pencil delivers natural, hair-like strokes. Its sweat-proof formula ensures long-lasting wear, even in humid conditions.
Global Recognition and Accessibility
While proudly based in Pakistan, Luscious Cosmetics has garnered international acclaim. The brand has been featured in esteemed beauty publications such as Allure, Vogue, Marie Claire, Forbes, and Popsugar, reflecting its global appeal and recognition. Their products are available in multiple countries, allowing beauty enthusiasts worldwide to experience their innovative offerings.
Empowering Women Through Beauty
As a female-founded brand, Luscious Cosmetics places a strong emphasis on empowering women. Approximately 70% of their team comprises women, many in key decision-making roles. Beyond internal practices, founder Mehrbano Sethi has mentored over 21 women-owned small businesses, fostering entrepreneurship and supporting community growth.
Customer-Centric Approach
Luscious Cosmetics values its customers deeply, expressing gratitude for their support and commitment to clean beauty. The brand's dedication to Business Bytes Pakistan ethical practices, inclusive product development, and empowering initiatives resonates with consumers seeking quality and integrity in their beauty products.
In conclusion, Luscious Cosmetics stands as a beacon of innovation, inclusivity, and ethical practices in the beauty industry. Their journey from a local brand to international acclaim showcases their dedication to meeting the diverse needs of beauty enthusiasts while upholding values that empower and inspire.